Behind the world’s most successful luxury fashion company is LVMH, owning brands like Christian Dior, Tiffany & Co., Sephora, Fendi, MORE, Macaron, Cartier, Louis Vuitton. With innovation in every industry, LVMH is the world’s biggest luxury goods company are able to maintain 30-40% of the global luxury goods market.
The story of LVMH’s rise to becoming the world’s number one luxury group begins in 1977 when Bernard Arnault, then aged 39, inherited he then family construction business and acquired Dior and smaller fashion brands. The genius in him saw an opportunity in the global fashion market without being in the industry. What’s the secret? Watch the video below to find out.